Consumer and business surveys are concerned with consumer
habits and uses, attitudes, retention, and new product
acceptance.
Consumer habits and uses surveys are directed at understanding
usage situations: how, when, and where the product is used.
General measures that are part of a habits and uses survey include
frequency of product use, situational use, experiential use, and
use satisfaction.
The main objective of consumer attitudes and expectations
studies is to understand how the current product meets customer
expectations and what attitudes customers have formed about the
product and/or company. General measures include expectations and
performance measurement.
Customer retention reflects the state of mind that customers
have about a company and its products or services when their
expectations have been met or exceeded. General measures of a
consumer retention survey include trust, loyalty, and retention
measures.
Lead Generation Studies are implemented to find a pool of
potential clients within a specific demographic, socially and
economically.
